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Is Automotive Technology Changing too Quickly?

stop-start.jpgIs automotive technology changing too quickly? At least one industry analyst thinks so. Writing for Automotive Technology, staff writer Larry P. Vellequette notes that rapid advancements in automobile safety, performance, connectivity and fuel economy may produce better vehicles and attract customers, but immediately adding these improvements to existing production lines can ultimately hurt a company’s profitability.*

Vellequette argues:

  • ·         Carmakers pour millions into developing a particular vehicle model.
  • ·         It generally takes years to get that money back, so any additional investments have to be few and far between.
  • ·         Innovations are coming so quickly that what’s hot now is doomed to be obsolete next year.

He likens today’s car industry with computer makers in this century’s early years.

“Such was the pace of technological advancement in these products that, for a while, they had an effective shelf life of maybe months before obsolescence destroyed their value,” Vellequette writes. “That caused consumers to stay on the sidelines and wait until they had no choice but to buy, knowing that their electronics would lose value as soon as they made the purchase.”

To avoid the fate of those computer manufacturers who fell by the wayside, Vallequette suggests a slow-but-steady approach to technological innovation.

“The auto industry must find the discipline to stick to planned product intervention schedules or risk sacrificing their profitability by chasing tomorrow’s latest and greatest advancement,” he states.

Automotive Technology Career Training at WyoTech

Even as automotive technology advances, certain fundamentals remain the same. And with the average vehicle on America’s roads now more than 10 years old, knowing those fundamentals is key to anyone thinking about a career in automotive repair and maintenance. At WyoTech, you can learn to repair, maintain and rebuild automotive engines, powertrains, steering and electrical systems. You’ll get to use the kinds of tools and electronics found in modern auto shops. And you’ll be taught by experienced instructors who’ve worked as professionals in the automotive industry.

WyoTech offers an Automotive Technology career training program at its campuses in Blairsville, Pa.; Laramie, Wyo.; Long Beach, Calif.; and Fremont, Calif.

For complete information on Automotive Technology career training programs, contact WyoTech today.

Financial aid is available for those who qualify.

Programs and schedules vary by campus.

* Why the Auto Industry Needs to Slow Down

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